Texas is Back

The University of Texas and Oklahoma University have been making some headlines the past week or so, as it is expected that they will leave the Big 12 Conference and join the SEC.

Today, they made their first step to officially doing that:

They announced that they will not be renewing membership with the Big 12 after the 2024-2025 seasons.

This is big news for a number of reasons.

First, the Big 12 may very well collapse from this. Texas and Oklahoma are the big dogs in that conference (well, Oklahoma is, this past decade) and some of the other schools are already contemplating flirtation with the Pac 12 Conference. The Big 12 has never had a school win the National Championship since the inception of the playoff system in 2014.

Second, this can allow Texas to regain status as a top recruit destination. Texas has been losing recruits from their own state to many of the SEC teams. The SEC most closely resembles the NFL’s style of play, so top players that are looking past their college careers wind up in the SEC to improve draft stock, NFL readiness, etc.

The new NIL rules in the NCAA can also help Texas. For starters, they have their own TV network. How is that for building a brand? Attend Texas and you get to be on your own network creating exposure to a very passionate fan base. That will surely lead to some lucrative endorsements for University of Texas athletes.

This all leads me to believe that Texas has an opportunity to regain its former glory. Top recruits will be able to make a boat load of money in college from endorsements, while playing in the toughest conference to improve draft stock. Texas doesn’t need to lose recruits to the Alabamas and LSUs of the world; they can now be on an even playing field.

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